Social Media Use for Law Enforcement
June 29, 2010 | National News
It’s no secret that social media in one form or another is here to stay. It’s quickly becoming the choice of private-sector industries for marketing and sales. Little to no overhead, 24-hour access, global voice and ease of use make the ROI incredibly attractive to business. It’s no different for law enforcement. The only real difference is what we sell or market. And make no mistake: We sell and market every day.
Public safety, law abiding societies, agency successes, people and our agency reputations—all are commodities that we believe in. We must support and promote these for all to see. Capitalize on your resources, market them to the public and monitor what people say about you. You can raise your profile and promote your goals exponentially.
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